New flavour set to hit supermarket shelves nationwide amid rising demand for nostalgic drinks
Squeezeit is introducing a Blue Raspberry flavour to its range of children’s drinks, with the new product expected in major UK retailers from April. The launch comes as the company reports continued double-digit growth over the past two years.
The new flavour is packaged in the brand’s recognisable squeezy bottle, designed to tap into demand for sweet-shop-inspired tastes and retro-style products. According to the company, the addition builds on the success of its Bubblegum variant, which became a top seller following its debut in 2023.
To support the launch, Squeezeit has rolled out a nationwide digital campaign targeting families and younger audiences. The campaign features content from family-focused creators and child influencers, with the company anticipating a strong response on social media.
Kurt Hofer, CEO of Squeezeit, said: “We’ve seen a strong response to our candy-inspired flavours, and with growing interest in nostalgic tastes, we expect Blue Raspberry to be well received across the UK.”
The new flavour will be available from major supermarket chains including ASDA, Home Bargains, B&M and Iceland, as well as other retail and wholesale outlets.