- FIAT 500-shaped pasta celebrates the iconic Italian car and heritage
- Available now via Pasta Evangelists’ takeaway and recipe kit menus until the end of January, from £8.99
- Perfect for kids and families, adding fun to mealtimes.
FIAT UK has teamed up with Pasta Evangelists to bring the iconic FIAT 500 to the dining table in a fun and delicious new way. For the first time ever, Pasta Evangelists has created a custom-shaped pasta inspired by the timeless FIAT 500 as part of their Winter in Piemonte menu. This playful, car-shaped pasta pays tribute to FIAT’s iconic heritage and adds a touch of Italian joy to every meal.
This special-edition pasta, available exclusively through Pasta Evangelists, pays homage to FIAT’s Italian roots in Piemonte, the birthplace of the FIAT 500. Customers can order the bespoke pasta on the takeaway menu, for a limited time only, and pair it with their favorite sauce, or discover it in Pasta Evangelists’ recipe kits, perfect for creating memorable family meals at home.
“We’re thrilled to partner with FIAT UK to create our first-ever custom pasta shape,” said Alessandro Savelli, Founder of Pasta Evangelists. “The FIAT 500 is an iconic symbol of Italian style and innovation and we’re excited to bring its charm to dining tables across the UK. We hope that our specialised Winter in Piemonte menu will bring a bit of la dolce vita to our guests.”
The home recipe kits start at £8.99, and the pasta dishes on delivery start from £12.25.
“FIAT has always been about evoking happiness and bringing people together, whether through our cars or partnerships like this,” said Giuseppe Cava, Marketing Director of FIAT UK. “Collaborating with Pasta Evangelists allows us to celebrate our shared Italian heritage in a creative and delicious way, and we can’t wait for families to experience the fun of FIAT 500-shaped pasta.”
The Fiat 500 shaped pasta is available until end of January 2025.
About Pasta Evangelists
Pasta Evangelists is the UK’s largest pasta brand, known for celebrating the art of fresh, authentic Italian pasta. In 2024, we expanded our footprint with the opening of restaurants in Richmond, Chiswick, and Greenwich, offering customers the choice to dine in or order to collect. Since joining the Barilla Group in January 2021, a 146-year-old renowned leader in the pasta and baked goods industry, Pasta Evangelists has continued to grow its presence across the UK. The restaurant journey began with the launch of our first restaurant in the prestigious Harrods Dining Hall in May 2021, followed by the opening of a fresh pasta counter in the Harrods Food Hall. In October 2023, the culinary team welcomed renowned Executive Chef Giancarlo Perbellini, who brought his celebrated expertise to elevate offerings further.
Located in London, the Pasta Academy invites pasta enthusiasts of all skill levels to learn the art of pasta fatto a mano (handmade pasta). Using traditional tools and techniques passed down through generations, participants explore regional Italian dishes and master both classic and intricate pasta shapes.
Through their restaurants, academy, and nationwide delivery of thousands of fresh pasta boxes each month, Pasta Evangelists is proud to bring the joy of fresh, artisan pasta to tables across the UK.
About FIAT UK
Established in Turin in 1899, FIAT is one of the oldest carmakers in the world with more than 120-year-long tradition in the design of small and medium-sized city cars, which are ambassadors of “Made in Italy” and expressions of simple and sustainable solutions designed for all. FIAT aims to bring the new Dolce Vita worldwide in a colorful and joyful way. FIAT is a global brand and with about 1.2 million units sold globally in 2022, it is the number one within Stellantis in terms of volume. It is leader in 3 Countries and 3 different Regions: Brazil, Italy, and Turkey, where the Strada, the Panda and the Tipo are respectively the most sold cars. FIAT’s motto, “It’s only sustainable when it’s sustainable for all”, is happily reflected in the FIAT line-up that will continue to grow in the years to come.