Roman Kemp has swapped presenting for pastry – and opened a classic East End pie shop.
The TV and radio star has launched the Easy Peasy Pie Shop, on New Inn Yard in London’s Shoreditch – but it’s for one day only.
Roman, an avid Arsenal fan and self-confessed meat pie enthusiast, frequently enjoys them on matchdays – and has now been given the opportunity to share his love for the snack with others.
The eatery was opened by Vodafone to celebrate the launch of One Touch Switch – now making switching to its reliable full fibre broadband as easy as pie.
And the opening of the shop saw him work alongside ‘easy cook’ Lisa Faulkner to serve an array of the nation’s favourite pies and fillings.
Roman Kemp said: “When asked to help serve up delicious pies, I couldn’t say no.
“Pies are a staple for me, whether I’m at home or at the footie, so I couldn’t resist the chance of learning the art of making them and getting my hands on one for free.
“Lisa has taught me a lot today about the craft of a good pie, but I think I’ll stay away from the kitchen as it doesn’t seem that easy – not like switching broadband, which is easy as pie.”
The pie shop, situated in the heart of London’s East End, dished out pies for free to hungry punters for one day only.
Alongside Roman, Lisa Faulkner was seen serving up easy eats including Beef and Craft Ale, Chicken, Ham and Leek and a Vegan Jackfruit and Craft Ale, dishing up more than 400 free pies in total.
The launch of the Easy Peasy Pie Shop comes as research reveals that changing broadband provider has been anything but ‘easy as pie’ according to 63 per cent who have put off switching.
The research of 2,000 adults found 20 per cent think it’s too much faff and 17 per cent see the process as too complicated.
Whatsmore, 70 per cent would make the switch if the process was easier, and 75 per cent if someone managed it for them, according to the OnePoll.com data.
Lisa Faulkner, speaking at the Vodafone pop-up added: “Who doesn’t love a pie?
“Keeping things simple in the kitchen is priority for me so they’re a family favourite in our house – easy to make and comforting at the same time.
“Switching broadband may sometimes feel as daunting as a complicated recipe, but it’s now easier than ever.”