This January, Kylie Minogue launches her best-selling 0% Sparkling Rosé in select Soho Houses in the UK and USA. Kylie Minogue continues to lead and innovate the wine industry with her 0% Alcohol Sparkling range, driving over half of the entire growth of the Zero Alcohol wine sparkling category on its own. In addition, Kylie has introduced a 0% Sparkling Blanc to her successful collection. Zero Alcohol Sparkling is the fastest growing wine category with a year-on-year increase of 17%, with one in three pub visits in the UK now being alcohol-free and 2.6M fewer UK adults now drinking alcohol weekly in 2024 vs. 2021. 75% of UK adults say they are actively moderating their alcohol consumption, with more than a quarterof drinkers ‘ Zebra Striping’; switching between alcoholic and non-alcoholic options on their visits to pubs and bars. Kylie Minogue Wines is at the forefront of this growing mindful movement, offering a wine for every occasion.
KYLIE MINOGUE WINES 0% SPARKLING ROSÉ
A refreshing, sparkling and finely balanced non-alcoholic drink with notes of fresh strawberries and a complex, dry finish. Kylie Minogue Wines 0% Sparkling Rosé is produced with European grapes and hand-picked green tea from the Liu-Da Mountains of Yunnan. The innovative fermentation method reduces sugars by up to 30%, generates no alcohol yet delivers the subtle flavours and characteristics of a traditional wine. Low in calories, vegan and vegetarian friendly, Kylie Minogue 0% Sparkling Rosé is the UK’s number-one-selling branded premium 0% Sparkling.
About Kylie Minogue Wines:
Founded in May 2020, Kylie Minogue Wines has sold close to 19 million bottles globally (that’s over 100 million glasses of Kylie Minogue Wine poured) and are available to purchase in 31 countries and stocked in well-known stores such as Tesco, Sainsbury’s and Harvey Nichols.
In just over 4 years, the brand has achieved remarkable success with a portfolio of 9 wines including the best-selling Rosé collections globally.
Kylie Minogue’s Signature Rosé is the number-one-selling premium branded Rosé in the UK.
With over one million bottles sold, Kylie Minogue’s 0% Sparkling Rosé is the UK’s number-one-selling branded premium 0% Sparkling.
Zero Alcohol Sparkling is the fastest growing wine category with a year-on-year growth of 17%. With the Kylie Rosé 0% contributing to half of the entire category growth on its own, Kylie Minogue Wines became the market leader of the Rosé 0% Sparkling Wine market in just 6 quarters.
The Côtes de Provence Rosé is also poured at some of the world’s best establishments including Annabel’s, Louie London and Bemelmans Bar at The Carlyle Hotel in NYC.
With multiple awards including three golds in the prestigious Drinks Business Wine Awards, and distribution now in
31 countries, the brand is going from strength to strength in partnership with Benchmark Drinks. Most recently, Kylie Minogue Wines has been selected as a finalist in the Grocer Gold Awards nominated as Drinks Brand of the Year 2024.
To join the Kylie Minogue Wines community, follow Kylie Minogue Wines on Instagram, Facebook and Twitter.
About Kylie Minogue:
Kylie’s glittering career has seen her amass sales of over 80 million records worldwide, 5 billion streams and 9 UK No1 albums. Her multiple awards include 4 BRIT Awards, 2 MTV Awards and 2 Grammys. She is the only female artist to score a No 1 album in five consecutive decades in the UK. In September 2023, she released her No.1 album, ‘Tension’, featuring the international smash hit single, ‘Padam Padam’, which earned Kylie her second Grammy Award for Best Pop Dance Recording.
2024 was another landmark year for Kylie with the completion of her wildly successful residency in Vegas, receiving the ‘Global Icon’ Award at the Brits, and headlining a series of prestigious festivals across the summer; including BST Hyde Park. In October, Kylie’s latest album Tension II, the sequel to 2023’s Tension, debuted at Number 1 on the UK and Australian charts. In 2025 she embarks on a World Tour, her biggest since 2011.
To coincide with her birthday on May 28th 2020, Kylie launched Kylie Minogue Wines exclusively with London-based distributor Benchmark Drinks.
About Benchmark Drinks:
Benchmark Drinks is a London-based distributor and brand developer established in 2018. Led by Managing Director Paul Schaafsma, the team represents a blend of corporate experience and entrepreneurial enthusiasm which has delivered strong growth and innovation underpinned by solid business fundamentals.
In just six years, Benchmark Drinks has become the fastest growing wine supplier in the UK, positioning itself within the region’s top ten premium branded wine suppliers.
Benchmark Drinks manage a premium portfolio of award-winning brands from both the Old World and New World, with a focus on mainstream premium offerings and consumer preferences.
Benchmark Drinks are also at the forefront of the 0% alcohol market with Kylie Minogue’s 0% Sparkling Rosé leading the industry.