Creams Café, UK ‘s favourite dessert parlour, is set to revolutionise its menu with the launch of its first-ever dedicated savoury range. Following the success of sweet Hot Pockets in winter 2023, Creams is this year bringing to market an exciting new collection of savoury Hot Pockets, adding a delicious new dimension to the Creams experience.
The heart of the Creams business will continue to focus on sweet treats, with the brand’s signature home-made Gelato continuing to take centre stage. However, the new savoury selection will create the opportunity for franchise partners across the business to reach a broader audience and to exploit a new daypart. Reaching new consumers who do not have a sweet tooth, and existing customers who are looking for new indulgences, alongside offering something different for those looking for a savoury or ‘non-sweet’ option for lunch. Showcasing to the industry that the business is more than just desserts, the unique hot pockets will bring melting, gooey and crispy parcels of goodness to consumers for the first time….
Everett Fieldgate, CEO of Creams Café, comments: “At Creams, we pride ourselves on being a customer-first business and we are constantly looking at ways we can adapt and innovate in order to meet our customers’ evolving needs.
“Bringing moments of joy through sweet treats will always be at the very core of our business, but we understand that not everyone wants to start the day with dessert (even if we do!). We can see this in our customers’ behaviour with most stores experiencing quieter mornings and early afternoons, and then seeing a really clear uplift in diners post-3pm. Taking this on board alongside consumer feedback, we have introduced a new savoury range which we believe will be a true a game-changer, allowing us to welcome customers at new times of the day when savoury might be the preferable choice,.
The new Savoury Hot Pocket Range includes four mouthwatering options:
- BBQ Chicken Hot Pocket: A warm crepe parcel filled with BBQ chicken, cheese, and vegetables, topped with Creams Signature Sauce and dried parsley.
- Spicy Sriracha Chicken Hot Pocket: A crispy pocket bursting with spicy Sriracha chicken, cheese, and veggies, finished with Creams Signature Sauce, dried parsley, and paprika.
- Chicken Fiesta Crunch Pocket: A flavourful mix of chicken, cheese, jalapeños, and tortilla chips, topped with Creams Signature Sauce and crispy fried onions.
- Falafel Chipotle Hot Pocket: A vegetarian delight filled with falafel, vegetables, cheese, and chipotle mayo, topped with Creams Signature Sauce and paprika.
Simran Sablok, CMO at Creams Café, adds: “We have been trialling the Savoury Hot Pockets in a number of stores nationwide over the last couple of months, and results have far exceeded our expectations. In the trial stores, we have seen a significant shift in the times of day people are now visiting their local Creams store, with an incredible uplift in both in the morning and at lunchtime. What’s more, new customers are trying Creams for the first time, which is fantastic. Our customer feedback has been the best we have ever had for a new range, and sales continue to grow week-on-week proving there is real demand for savoury, done the Creams way. We’re thrilled to roll out the sizzling savoury Hot Pockets nationwide and can’t wait for more people to have the chance to try them.”
The savoury Hot Pockets will be available in Creams Café stores nationwide from 6th November 2024. All are priced at £6.75 for dine-in and takeaway, and £7.75 for delivery, offering excellent value for money for a hearty portion.