New for 2025: Nuii Peanut Butter and Canadian Maple Syrup.
International ice cream company Froneri announces an exciting new flavour for its indulgent chocolate
stick brand, Nuii.
Nuii specialise in developing high quality ice creams, bursting with textures and flavour for the ultimate indulgence. With hero ingredients carefully sourced from around the globe, Nuii ice creams evoke a feeling of adventure and discovery.
Launching January 2025, Nuii Peanut Butter & Canadian Maple Syrup is a unique and delicious new flavour.
Nuii have used maple syrup, collected from Canadian maple trees, swirled into peanut butter ice cream to create the indulgent new flavour. This mouth-watering combination is coated with a thick milk chocolate shell, made with sustainably sourced cocoa, and roasted peanut pieces for extra crunch.
Henry Craven, Brand Manager for Nuii comments “Indulgence remains a key growth trend in ice cream, consumers are treating themselves more frequently and looking for even more indulgent products, with
Nuii playing a leading role. We can’t wait for our latest flavour to hit the shelves – we’ve carefully chosen
the ingredients to deliver a new and exciting combination in ice cream, it’s the ultimate taste adventure”
The launch comes on the back of an impressive year for Nuii, growing +23% (18.7%pts ahead of the
total chocolate sticks sector growth)*
Nuii Peanut Butter & Canadian Maple Syrup will be supported with a £14m brand marketing campaign in 2025, spanning TV and video-on-demand, cinema advertising, a national outdoor campaign and sampling tour**.
*Nielsen IQ Total Coverage + Kantar WPO Other Discounters | Total Take Home | Value Sales | 24 weeks to 31 Aug / 01 Sep 2024
**Estimated Gross Media Value
Nuii Peanut Butter & Canadian Maple Syrup will be available in Asda and Morrisons from January and all major retailers thereafter. RRP: £4.50 (3 x 90ml)
For further information on Nuii ice cream please contact nuii@b-theagency.com