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    ChowNow Acquires Order Management Firm Cuboh

    Sam AllcockBy 2 Mins Read

    ChowNow, known for its marketing and online order services for eateries, has recently taken over Cuboh, a specialist in amalgamating online orders. This acquisition is set to offer a cohesive tool for eatery managers to optimise their off-premises operations.

    Launched in 2018, Cuboh has carved a niche for itself by enabling restaurants to handle orders from various delivery platforms through a singular interface, thereby cutting down on device use and minimising mistakes.

    Chris Webb, ChowNow’s Chief Executive, remarked on the expansion of off-premises dining driven by consumer demand, which poses hurdles for restaurant crews. “We’re looking forward to offering our partners a complete digital platform that seamlessly integrates into their POS system, allowing restaurant teams to focus their energy on their craft,” he stated.

    The practice of utilising upwards of half a dozen digital platforms, each with distinct protocols, training needs, and fees, is commonplace among restaurants. The synergised capabilities of ChowNow and Cuboh are anticipated to lower the financial burdens associated with order discrepancies.

    ChowNow champions commission-free orders via its application, having preserved $700 million in commission costs for restaurants thus far. Its Diner Impact Score, crafted in 2021, assigns a bespoke monetary value to the savings customers accrue by using its app. With the inclusion of Cuboh, ChowNow’s system now melds with 14 POS systems across North America.

    Following the acquisition, ChowNow has reorganised its framework to accommodate the Cuboh personnel. Users of Cuboh will gain access to ChowNow’s array of offerings, including but not limited to ChowNow Pro and Flex Delivery.

    Juan Orrego, who co-founded Cuboh and serves as its CEO, shared that the venture was initiated to facilitate an economical and efficient digital transition for restaurants. “That’s why this opportunity with ChowNow is so exciting for our team. Restaurants can very easily sign up and get everything they need in one place, including a reliable POS integration. This is only the beginning of what’s possible; together, our teams can make a tangible impact on our restaurant partners to help them grow their businesses,” he expressed.

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    Sam Allcock is a seasoned journalist and editor with a deep passion for the culinary arts. With over two decades of experience in the world of food writing, Sam has become a distinguished voice in the industry, renowned for his insightful reviews, engaging storytelling, and unwavering commitment to highlighting the finest in gastronomy. As the Editor-in-Chief of Feast Magazine, he leads a dynamic team dedicated to exploring the diverse and ever-evolving culinary landscape. Sam's journey into food journalism began with a childhood fascination for cooking, inspired by his grandmother's kitchen where he first learned the magic of blending flavors and crafting delicious meals. This early love for food led him to pursue a degree in Journalism from the University of Leeds, where he honed his skills in writing and developed a keen eye for detail. Throughout his career, Sam has traveled extensively, tasting and documenting cuisines from around the world. His articles are known for their rich, vivid descriptions and his ability to convey the cultural contexts of the dishes he explores. Whether it's a hidden gem in a bustling city or a traditional dish in a remote village, Sam's work brings the reader right to the heart of the culinary experience. Under Sam's leadership, Feast Magazine has flourished, earning accolades for its in-depth features, exclusive interviews with top chefs, and comprehensive guides to the best dining spots. His editorial vision emphasizes sustainability, innovation, and authenticity in the culinary world, ensuring that the magazine not only entertains but also educates and inspires its readers. Beyond his professional achievements, Sam is an advocate for food education and sustainable practices. He frequently participates in panels, workshops, and community events, sharing his expertise and fostering a greater appreciation for the art of cooking and the importance of ethical food consumption. In his free time, Sam enjoys experimenting with new recipes, exploring local farmers' markets, and hosting dinner parties for friends and family. His personal blog, where he shares his culinary adventures and recipes, has a loyal following, further cementing his status as a trusted authority in the world of food. Sam Allcock's dedication to his craft and his genuine love for all things culinary make him a pivotal figure in food journalism, continuously inspiring and delighting food enthusiasts around the globe.

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