The limited-time offerings will be available in supermarkets and convenience stores across the United States and other select markets globally, beginning in September.
Oreo and Coca-Cola have teamed up to launch two limited-edition products that showcase each brand: an Oreo Coca-Cola Sandwich Biscuit and a Coca-Cola Oreo Zero Sugar beverage.
One half of the biscuit retains the classic chocolate “basecake” found in a traditional Oreo, but this version also incorporates Coca-Cola syrup. The other half is a red-coloured basecake embossed with Coca-Cola’s signature script. Sandwiched between the two basecakes is the white-coloured creme, featuring embedded popping candies that deliver a “fizz”. The Zero Sugar beverage offers the familiar Coca-Cola taste with “flavourful hints inspired by Oreo biscuits.”
The Oreo Coca-Cola Sandwich Biscuit and Coca-Cola Oreo Zero Sugar offerings will be available in supermarkets and convenience stores, including in the United States, starting in September. Additionally, a frozen version of Coca-Cola Oreo will be available at McDonald’s and 7-Eleven in select markets.
Few brands with annual sales in the billions are as globally popular as Coca-Cola and Mondelēz International’s Oreo. As consumers seek out new and innovative products, these offerings are banking on their widespread appeal to generate even more excitement together.
With supermarket shelves brimming with products and consumers cutting back on spending due to inflation, this innovation combining Coca-Cola and Oreo could be key in encouraging shoppers to impulsively add one of these items to their baskets.
These limited-time products build on strategies that both Coca-Cola and Oreo have previously employed. Over the past several years, Mondelēz has introduced numerous special edition Oreo flavours, including Jelly Donut, Watermelon, and Birthday Cake, to attract consumers who are curious about trying new varieties.
Coca-Cola has taken a similar approach with its Creations platform, which was launched in 2022 to engage younger consumers. The Creations range doesn’t focus on promoting a specific flavour profile, such as cola, cherry, or vanilla, but rather on evoking a mood or experience. These extensions have successfully drawn consumers into the core Coca-Cola brand.
To date, the company has introduced 11 limited-time items, including Coca-Cola Starlight, Coca-Cola Byte, Coca-Cola Dreamworld, and Coca-Cola Wozzaah.
Undoubtedly, the new Oreo and Coca-Cola products benefit from the fact that both juggernaut brands have been sold for over a century and are widely recognised by consumers around the globe. The campaign promoting the collaboration between these two products centres around the concept of coming together to become best friends, or “Besties,” by leveraging the top characteristics of each product to enhance one another.
“At OREO, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante,” said Eugenia Zalis, global head of marketing and brand for Oreo at Mondelēz, in a statement.
The new biscuit and beverage will also be supported by an extensive marketing campaign, featuring both digital and physical experiences aimed at fostering connections among friends.
Best friends will have the opportunity to visit Spotify, where they will be asked questions to see how their music tastes align with their bestie. A playlist will then be generated, combining both individuals’ music preferences for them to enjoy together. Additionally, Coca-Cola and Oreo are launching a “Bestie Mode” merchandise line, including socks, tote bags, drinkware, and notebooks, in collaboration with fashion retailer Forever21. The merchandise will be available in the United States.