Sechey, a non-alcoholic beverage brand based in South Carolina and founded by Emily Heintz, has secured an investment from InvestBev, a private equity firm focused on the adult beverage sector. The terms of the investment were not disclosed.
Sechey stated that the investment will enhance its market presence, drive innovation in the non-alcoholic beverage sector, support product line expansion, improve distribution channels, and boost marketing efforts. The company, which launched in September 2021, was founded to “increase the availability, convenience and awareness of alternatives to alcohol, regardless of your relationship with traditional beer, wines and spirits,” according to Heintz.
The company produces a range of non-alcoholic beer, wine, spirits, functional beverages, and cocktails.
“We are excited to partner with InvestBev, a firm with a deep understanding of the beverage industry and a track record of successful investments,” said Heintz. “This investment is a testament to the hard work of our team and the growth of the no alcohol category as more consumers gravitate towards healthier options. We look forward to leveraging InvestBev’s expertise to drive our next phase of growth.”
Brian Rosen, founder and general partner at InvestBev, added, “We are thrilled to support Sechey in their mission to redefine the non-alcoholic beverage industry. Emily’s commitment to quality and innovation aligns perfectly with our vision at InvestBev. We believe that with our industry expertise and strategic resources, Sechey will continue to set new standards and achieve remarkable growth.”