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    Snoop Dogg Expands Cali by Snoop Wine Portfolio With the Launch of His Brand-New Cali Blanc Into the UK

    Sam AllcockBy 2 Mins Read
    • Snoop Dogg expands Cali by Snoop wine portfolio with new Cali Blanc launch
    • Available to purchase from ASDA stores nationwide and Amazon from the 20th of May
    • Need a serve suggestion? Try sipping on Snoop Dogg’s Cali Blanc Cooler

    Calling all white wine and Snoop Dogg fans alike! This May, Snoop is venturing into the white wine category, with his latest NPD launch into the UK – the Cali Blanc.

    Cali by Snoop’s Cali Blanc is a Sauvignon Blanc which is fresh and fruity, with pear drop and tropical notes of honeydew melon, alongside a zingy, pleasing elderflower finish. The innovative and courageous spirit embodied in Snoop lives in the bold flavour of the wine. Created in collaboration with globally recognised innovator Snoop Dogg, the brand challenges the convention of wine with a unique narrative and sense of personality, underpinned by the wines’ approachability and suitability for consumption occasions inspired by Snoop’s west coast lifestyle.

    Cali Blanc is Snoop Dogg’s first move into the white wine category, following the successful launch of the Cali by Snoop Cali Red in 2022, and the Cali Rosé in 2023. Snoop is inviting consumers to embrace the Cali Lifestyle this summer with the ultimate summer serve – the ‘Cali Blanc Cooler’.

    Cali by Snoop Creator Snoop Dogg commented: “After the success of Cali Red and Cali Rose it was only natural to bring Cali Blanc to my fans in the UK. Chilled or over ice, it’s that perfect option for the summertime.”

     

     

     

     

     

    Snoop’s Cali Blanc Cooler

    Ingredients:

    • 150ml Cali by Snoop Cali Blanc
    • 100ml Premium Soda Water
    • 25ml Elderflower Cordial

    Method:

    • Pour all ingredients over ice into a highball glass and gently stir.

    The brand will also be utilising ground-breaking augmented reality technology, with consumers invited to ‘Ask the Doggfather’ by following a QR code on the back label where the D.O.G.G will respond to their questions.

    Cali Blanc will be available to purchase from Asda stores nationwide from the 20th of May, as well as available online via Amazon with an RRP of £12 for 750ml.

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    Sam Allcock is a seasoned journalist and editor with a deep passion for the culinary arts. With over two decades of experience in the world of food writing, Sam has become a distinguished voice in the industry, renowned for his insightful reviews, engaging storytelling, and unwavering commitment to highlighting the finest in gastronomy. As the Editor-in-Chief of Feast Magazine, he leads a dynamic team dedicated to exploring the diverse and ever-evolving culinary landscape. Sam's journey into food journalism began with a childhood fascination for cooking, inspired by his grandmother's kitchen where he first learned the magic of blending flavors and crafting delicious meals. This early love for food led him to pursue a degree in Journalism from the University of Leeds, where he honed his skills in writing and developed a keen eye for detail. Throughout his career, Sam has traveled extensively, tasting and documenting cuisines from around the world. His articles are known for their rich, vivid descriptions and his ability to convey the cultural contexts of the dishes he explores. Whether it's a hidden gem in a bustling city or a traditional dish in a remote village, Sam's work brings the reader right to the heart of the culinary experience. Under Sam's leadership, Feast Magazine has flourished, earning accolades for its in-depth features, exclusive interviews with top chefs, and comprehensive guides to the best dining spots. His editorial vision emphasizes sustainability, innovation, and authenticity in the culinary world, ensuring that the magazine not only entertains but also educates and inspires its readers. Beyond his professional achievements, Sam is an advocate for food education and sustainable practices. He frequently participates in panels, workshops, and community events, sharing his expertise and fostering a greater appreciation for the art of cooking and the importance of ethical food consumption. In his free time, Sam enjoys experimenting with new recipes, exploring local farmers' markets, and hosting dinner parties for friends and family. His personal blog, where he shares his culinary adventures and recipes, has a loyal following, further cementing his status as a trusted authority in the world of food. Sam Allcock's dedication to his craft and his genuine love for all things culinary make him a pivotal figure in food journalism, continuously inspiring and delighting food enthusiasts around the globe.

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