Bright branding and new straplines lean on the sustainable and maverick credentials of the British distillery, co-owned by Ricky Gervais
Dutch Barn Vodka has debuted a new visual identity as part of a multi-channel ATL campaign to drive consumer awareness, launching on 26th August. Leading with their new tagline ‘Positively Different’, the refreshed creative positions Dutch Barn Vodka as a maverick British brand that is set to shake up the vodka category, highlighting its refreshing tone of voice and genuine sustainable credentials.
Amongst the updates is the addition of three new key colours to brighten the brand’s aesthetic that represent the unique production methods of the Vodka, as well as a new leading typeface and a curving shape inspired by the York-based distillery’s distinctive dutch barn design. Some designs also feature Co-Owner Ricky Gervais, to tap into his highly-engaged audience and further increase brand awareness.
“For too long we believe that the bar in vodka has been pretty average. Our mission is to show everyone how good vodka can actually be and get them excited about it.” said Ross Haddow, Chief Marketing Officer at Ellers Farm Distillery. “Since day one Dutch Barn has approached things differently – from how it’s made, the processes we follow at our distillery, down to the packaging we show up in – it’s all counter-category, but done with positive intent. We want to shake up the category and have a bit of fun at the same time.”
The Out of Home is the start of a multimillion pound campaign investment for the brand, following the launch of their first TV ad earlier this summer. It will appear throughout the brand’s heartland of Yorkshire as well as in London, at key commuting spots and close to grocery outlets where Dutch Barn Vodka is stocked. They currently hold UK-wide distribution deals with Sainsbury’s, Costco, Morrisons, and regional deals with Tesco. This will be supported by a targeted digital and social media campaign to showcase their new content with Ricky, as well as experiential sampling around Yorkshire and London to further drive visibility.
Based in the heart of North Yorkshire, Ellers Farm Distillery launched the award-winning Dutch Barn Vodka in 2022 to offer drinkers the opportunity to rediscover vodka. A uniquely distilled liquid handcrafted from British apples and tasted every 20 minutes during the unique distillation process, Dutch Barn Vodka’s mission is to showcase the quality and versatility of vodka to modern spirits drinkers. In November 2023, Ellers Farm Distillery welcomed a major investment from Ricky Gervais which saw the A-list comedian become Co-Owner. Gervais has been delighting followers ever since with a series of promotional videos that promote a down-to-earth, playful tone of voice.