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    Scotland’s Leading Confectionery Manufacturer Unveils Nostalgic Packaging Design

    Sam AllcockBy 2 Mins Read

    Today, Lees of Scotland is thrilled to announce the launch of its new packaging for its teacakes and snowballs.

    The new design has been created to celebrate the brand’s rich heritage, honour its loyal customers, and celebrate its iconic sweet treats.

    Lees of Scotland revived the vibrant core brand colours and to enhance the appeal of its snowballs and teacakes, incorporated inviting product photography, a new font, and vintage graphics to emphasise the enjoyment these treats have brought to customers for decades. For the core 10-packs, the brand switched to matte finish packaging. These beloved products, now wrapped in nostalgia, cater to the growing retro trend among consumers.

    Alongside the new packaging design, customers can anticipate a jammier teacake with an improved biscuit recipe and increased coconut coverage on their snowballs, delivering an enhanced flavour.

    Lees of Scotland, established in 1931, became part of the Finsbury Food Group in 2023. In recent times, the brand has continued to focus on growth and development, meeting consumer demands for high-quality products such as snowballs, teacakes, and dessert meringues.

    Donna O’Neill, Senior Brand Manager at Finsbury Food Group, stated, “At Lees of Scotland, we’re constantly striving to exceed expectations and inspire customers with quality and creativity.

    “We’re committed to offering our customers value, showcasing that affordable can also mean high quality.”

    She added, “The launch of our new packaging marks an exciting time for Lees of Scotland as we continue to develop our range of products. We believe our new packaging will excite our retail partners and will help build on and reinforce our market position. Our aim is to grow the brand and become nationally recognised.

    “The new design delivers standout and visibility, which in turn will benefit the category by attracting more customers.”

    Lees of Scotland invites everyone to enjoy the elevated flavours of its products with a new look, evoking fond memories while satisfying their sweet cravings.

    For more information about the new packaging and product quantities, please contact the sales department at sales@leesofscotland.co.uk.

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    Sam Allcock is a seasoned journalist and editor with a deep passion for the culinary arts. With over two decades of experience in the world of food writing, Sam has become a distinguished voice in the industry, renowned for his insightful reviews, engaging storytelling, and unwavering commitment to highlighting the finest in gastronomy. As the Editor-in-Chief of Feast Magazine, he leads a dynamic team dedicated to exploring the diverse and ever-evolving culinary landscape. Sam's journey into food journalism began with a childhood fascination for cooking, inspired by his grandmother's kitchen where he first learned the magic of blending flavors and crafting delicious meals. This early love for food led him to pursue a degree in Journalism from the University of Leeds, where he honed his skills in writing and developed a keen eye for detail. Throughout his career, Sam has traveled extensively, tasting and documenting cuisines from around the world. His articles are known for their rich, vivid descriptions and his ability to convey the cultural contexts of the dishes he explores. Whether it's a hidden gem in a bustling city or a traditional dish in a remote village, Sam's work brings the reader right to the heart of the culinary experience. Under Sam's leadership, Feast Magazine has flourished, earning accolades for its in-depth features, exclusive interviews with top chefs, and comprehensive guides to the best dining spots. His editorial vision emphasizes sustainability, innovation, and authenticity in the culinary world, ensuring that the magazine not only entertains but also educates and inspires its readers. Beyond his professional achievements, Sam is an advocate for food education and sustainable practices. He frequently participates in panels, workshops, and community events, sharing his expertise and fostering a greater appreciation for the art of cooking and the importance of ethical food consumption. In his free time, Sam enjoys experimenting with new recipes, exploring local farmers' markets, and hosting dinner parties for friends and family. His personal blog, where he shares his culinary adventures and recipes, has a loyal following, further cementing his status as a trusted authority in the world of food. Sam Allcock's dedication to his craft and his genuine love for all things culinary make him a pivotal figure in food journalism, continuously inspiring and delighting food enthusiasts around the globe.

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