Supreme Petfoods has once again demonstrated its standing in the small pet nutrition category by securing three top accolades at the PPM Retailer Recommended Awards 2024: Small Animal Product of the Year for its Science Selective range, Manufacturer of the Year and Shopfitting/POS of the Year.
The Science Selective range, named Small Animal Product of the Year, has now clocked up an eighth consecutive win. The range has grown in recent years to encompass lifestage diets for rabbit and guinea pigs and has become synonymous with scientifically backed, veterinary-recommended nutrition.
Claire Hamblion, Marketing Director at Supreme Petfoods says, “We are incredibly honoured to receive these prestigious awards. With such strong competition, it’s testament to our team’s hard work that we are such a key player in the category. Winning Small Animal Product of the Year for the eighth consecutive year is particularly special. We work hard to offer a product range that meets the complex nutritional needs of small pets while also listening to our customers and this consistent recognition is a true validation of our efforts.”
Alongside the success of Science Selective, Supreme’s dedication to quality and innovation in the pet food industry has seen it win the Manufacturer of the Year Award for the second year in a row. The expert team at Supreme has enabled the company to develop the widest range of veterinary recommended species-specific food for small pets and Claire adds, “Our fully traceable manufacturing process and dedicated production lines for our herbivorous diets, prepared in fully vegetarian facilities, are just two of the features that set us apart.”
The dedication to excellence extends beyond the factory doors. The third award of the trio, Shopfitting/POS of the Year, reflects Supreme’s commitment to supporting retailers and the company’s recognition of the vital role that retailers have played in the Supreme journey so far. As well as traditional POS such as barkers, wobblers and care guides, Supreme’s comprehensive POS offering includes free samples of Science Selective lifestage diets and MONP coupons to support sales and encourage repeat purchases. “We are incredibly grateful to everyone who voted for us. It is an exciting time for us here at Supreme and we couldn’t have done it without our fantastic retail partners. Together, we’re spreading the nutrition message far and wide, ensuring every small pet gets the best care possible. Here’s to many more years of success and innovation!”
Press contact: Katy Ellison, katy@companionconsultancy.com, Tel 07596 217372