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    Tim Tam Slam Meets the Wimbledon Grand Slam

    Sam AllcockBy 2 Mins Read

    Australia’s favourite chocolaty biscuit is giving away free Tim Tam bikkies in celebration of the international tennis tournament commencing this week

    Brits rally round! Following a hugely successful launch in the UK earlier this year, Australia’s iconic biscuit is saying ‘bite, sip, slam’ as the Wimbledon Grand Slam kicks off today.

    In celebration of the tournament commencing, Tim Tam will be handing out free biscuits, across some of Londoners favourite spots to watch the Wimbledon action.

    From 13:00 – 16:00 yesterday, the public can indulge in the delicious crunchy biscuit and creamy chocolaty flavours of Tim Tam Original, exclusively at Wimbledon Piazza, then again today from 12:00 – 15:00 at Kings Cross Station.

    Former tennis champion, Ash Barty – who won Wimbledon in 2021 – will also be making an appearance at Wimbledon Piazza, marking her return to London since winning the Slam. Ash will be saying G’Day to tennis fans and teaching Brits how to master the art of the Tim Tam Slam.

    Ash Barty, Australian tennis champion and Tim Tam fan, said: “It’s great to be back in London for the tennis and to help Tim Tam, my all-time favourite bikkie, celebrate their UK launch! There’s nothing better than a taste of home while travelling, and now that Tim Tam is available in the UK I know what I’ll be dunking into my coffee throughout the tournament.”

    Rebecca Chan, Head of Tim Tam Marketing, said: “From one iconic slam to another, family and friends enjoying the tournament can now celebrate a touch of Australia with our iconic Tim Tam biscuit. It’s been wonderful to see how well Tim Tam has been received since arriving in the UK and we’re looking forward to celebrating with tennis fans – what more could you wish for?”

    The activation comes after Tim Tam launched in UK supermarkets Waitrose and Ocado, earlier this year. Tim Tam biscuits will soon be available across additional UK retailers.

    Tim Tam Original consists of irresistible layers of crunchy biscuit, luscious velvety cream filling, and a smooth milk chocolate coating – a great match for any tennis lover!

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    Sam Allcock is a seasoned journalist and editor with a deep passion for the culinary arts. With over two decades of experience in the world of food writing, Sam has become a distinguished voice in the industry, renowned for his insightful reviews, engaging storytelling, and unwavering commitment to highlighting the finest in gastronomy. As the Editor-in-Chief of Feast Magazine, he leads a dynamic team dedicated to exploring the diverse and ever-evolving culinary landscape. Sam's journey into food journalism began with a childhood fascination for cooking, inspired by his grandmother's kitchen where he first learned the magic of blending flavors and crafting delicious meals. This early love for food led him to pursue a degree in Journalism from the University of Leeds, where he honed his skills in writing and developed a keen eye for detail. Throughout his career, Sam has traveled extensively, tasting and documenting cuisines from around the world. His articles are known for their rich, vivid descriptions and his ability to convey the cultural contexts of the dishes he explores. Whether it's a hidden gem in a bustling city or a traditional dish in a remote village, Sam's work brings the reader right to the heart of the culinary experience. Under Sam's leadership, Feast Magazine has flourished, earning accolades for its in-depth features, exclusive interviews with top chefs, and comprehensive guides to the best dining spots. His editorial vision emphasizes sustainability, innovation, and authenticity in the culinary world, ensuring that the magazine not only entertains but also educates and inspires its readers. Beyond his professional achievements, Sam is an advocate for food education and sustainable practices. He frequently participates in panels, workshops, and community events, sharing his expertise and fostering a greater appreciation for the art of cooking and the importance of ethical food consumption. In his free time, Sam enjoys experimenting with new recipes, exploring local farmers' markets, and hosting dinner parties for friends and family. His personal blog, where he shares his culinary adventures and recipes, has a loyal following, further cementing his status as a trusted authority in the world of food. Sam Allcock's dedication to his craft and his genuine love for all things culinary make him a pivotal figure in food journalism, continuously inspiring and delighting food enthusiasts around the globe.

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