Following the success of Intensify sauces, Dolmio adds more flavours to the Intensify range with three new bold and punchy sauces to make dinnertimes exciting.
Dolmio, the UK’s number one Italian cooking sauce brand[1], has extended its Intensify range with three all-new pasta sauces that celebrate flavour inspirations from around the world. From mild to spicy, the new flavours are available at Morrisons, with Tesco, Sainsbury’s and Asda to follow in the coming months.
As over a third of Brits are craving punchier flavours[2] and becoming more experimental in their home-cooking. To respond to the demand, Dolmio’s new Intensify pasta sauces include new mild, spicy and bold flavours that Brits can experiment with at dinnertime.
The New Intensify Flavours include:
- Mild: Mascarpone, Sundried Tomato & Intense Herbs. This mild pasta sauce is made from a deliciously creamy tomato base, infused with mascarpone, intense herbs & sundried tomato.
- Bold: Smokey Garlic & Sundried Tomatoes. This bold pasta sauce is made from bold and smokey garlic combined with sundried tomato for a punchy flavour without the heat.
- Spicy: Sriracha Style Chunky Vegetables. This spicy pasta sauce is made from chunky vegetables with a spicy sriracha style kick for an exciting fusion dish.
Sian Gavin, Senior Marketing Manager at Mars Food & Nutrition commented, “Fuelled by the rising demand for adventurous palates, we’re thrilled to announce the expansion of our flavour range with three exciting new options. Notably, Siracha’s popularity in pasta dishes has seen a remarkable 8% increase in social media conversations. Recognising this growing trend, we’re delighted to bring this fiery fusion to life for our British customers.
This expansion reflects our commitment to listening to consumer preferences and providing them with bold flavours they crave. By offering a wider variety, we empower home cooks to explore exciting culinary territories with confidence.”
Further details:
- Original flavours in the range include: Creamy Garlic & Black Pepper, Red Pepper, Smoked Paprika & Chili and Sun-Ripened Tomato & Chili.
- Available this month in Morrisons, with Tesco to follow in July, Sainsbury’s in August and Asda in September 2024.
- RRP £2.49
- Available in 400g jar size.
To find out more, visit: www.dolmio.co.uk