Wingers – the Chicken Wing Company – has revealed 59.5% growth in like-for-like sales figures for its established franchised restaurants. One store saw sales quadruple.
Amran Sunner, co-founder and operations director of Wingers confirms: “We have enjoyed phenomenal trade over the past 12 months in our new restaurants but particularly at our established sites. Mainly, Wingers is a community based QSR and our franchisees have focused on building a loyal customer base around their stores. Customers are super impressed with our delicious, fresh buttermilk fried chicken and as our brand grows, more and more people want to find out what the fuss is about! Word of mouth recommendation is so powerful and it’s quickly earned us more customers.
“We’ve also invested strategically in local marketing. Franchisees have been agile, promoting local offers to boost sales and we are onboard and actively engaged with all of the aggregators, with positive results from all stores involved.
“Hednesford near Cannock is a typical example. It’s in a quiet residential area with just a Co-op on the parade and yet it’s one of our top performing Wingers, achieved by developing a strong repeat customer base who love the quality of our fresh, tasty food. Combined with a friendly welcome to eat in, take away or place an order for delivery, it means customers just keep coming back for more.”
The idea for Wingers was originally hatched during the Pandemic, by Bill Sunner and sons Amran and Dylan, working out of a dark kitchen in Birmingham. Customers’ love for the tasty, buttermilk fried chicken meant Wingers quickly developed wings. The franchise now has eleven restaurants trading with five new openings already successfully launched this year.
Anthony Round, Franchise Consultant at Wingers comments: “These numbers are a fantastic result for the team and are a testimony to the hard work and ever evolving franchise system within the Wingers brand. The like-for-like growth shown by this brand is equal to any I have witnessed in the franchised QSR sector.”
By the end of 2024, Wingers goal is to open in 20 locations, with 50 store openings planned within the next four years. As a result, Wingers is now inviting further franchise applications from QSR professionals and experienced business people in key development areas including the North East and North West, on the M1 and M6 corridors and in cities like Manchester, Leeds and Sheffield. Wingers is also looking to expand in Scotland in Edinburgh and Glasgow.
Wingers offers a full turn-key offering, comprehensive training and support, simple operation with low staff overheads, a great menu and low cost of entry. The potential for excellent returns will really help a business take off!
Find out how you can help us satisfy customer demand and spread our wings further through developing your own profitable, franchised Wingers restaurant.
For further information about a Wingers franchise opportunity please see: https://www.wingers.uk.net/franchise or email: franchise@wingers.uk.net